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Maxibon Case 01


Maxibon

The Pool

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Maxibon Case 01


Maxibon

The Pool

 
 

A Maxibon branded entertainment campaign aimed at boosting sales and customer engagement during the summer season.

 
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Maxibon Case 02


Engaging the fan base with an ad hoc editorial weekly calendar.

Maxibon Case 02


Engaging the fan base with an ad hoc editorial weekly calendar.

 

WEB SERIES

Weekly episodes accompanied by snack social storytelling.

CHARACTERS

Creation of fictional characters to feed online discussions.

INTERACTION & WIN

Chance to win prizes interacting with the content.


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Maxibon Case 03


Maxibon achieved its best-ever Facebook Page score.

Maxibon Case 03


Maxibon achieved its best-ever Facebook Page score.

 

Goal

The main objective was to increase the market share by reinforcing the loyalty of its consumer base. The second objective was to improve brand image in its key attributes.

 

Solution

Changing its tactics from a previous strategy based on fan-generated content, we focused its new summer 2014 campaign “The Pool” on branded video storytelling. A web series of 6 episodes played out on Facebook, along with bonus content to entertain and engage fans and consumers of the brand.

 

Success

Both sales and brand metrics showed impressive growth. Maxibon’s summer 2014 “The Pool” campaign tripled engagement rates and helped it achieve its best-ever Facebook Page score, while market share and sales both increased within a decreasing market.

 
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Maxibon Case 04


Both sales and brand metrics showed impressive growth.

Maxibon Case 04


Both sales and brand metrics showed impressive growth.

We improved the whole brand funnel, from awareness to loyalty, and tripled our engagement rate.
— Gustavo Stante, Marketing Director, Nestlé Italia.