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Intesa Imprese Case 01


Intesa Sanpaolo

Imprese with Matteo Bordone

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Intesa Imprese Case 01


Intesa Sanpaolo

Imprese with Matteo Bordone

 
 

A documentary format with which Intesa Sanpaolo wanted to describe the challenges of the future through example-stories of entrepreneurial excellence.

 

SERIALITY

A monographic approach to the story of 6 issues.

TESTIMONIAL

The distinctive identity of the journalist Matteo Bordone and his particular point of view.

BRAND’S ROLE

The consistent integration of its communication objectives.


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Intesa Imprese Case 02


The crucial issues for the country context told through an exciting mix of languages.

Intesa Imprese Case 02


The crucial issues for the country context told through an exciting mix of languages.

 

Goal

To confirm the bank’s commitment to the economic and enterprise environment in the country through a project aimed at raising awareness of social issues.

 

Solution

Create a publishing project that would tell stories that can be an inspiration to other entrepreneurs and launch simultaneously the ability for enterprise customers to take advantage of an area of unique visibility, both in digital and live within the area of the Bank to Expo Milano 2015.

 
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Intesa Imprese Case 03


Intesa Imprese Case 03


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Intesa Imprese Case 04


Intesa Imprese Case 04


Digital technology allows us to further enhance the artistic heritage of the bank, making it available to a larger number of people.
— Vittorio Meloni, Director of External Relations, Intesa Sanpaolo.
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Intesa Imprese Case 05


Intesa Imprese Case 05


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Intesa Imprese Case 06


Intesa Imprese Case 06


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Intesa Imprese Case 07


Intesa Imprese Case 07


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Intesa Imprese Case 08


Intesa Imprese Case 08