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Intesa Curator Case 01


Intesa Sanpaolo

Curator for a Day

with Alessandro Baricco, Lella Costa, Massimo Popolizio, Claudio Coviello & Omer Meir Wellber.

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Intesa Curator Case 01


Intesa Sanpaolo

Curator for a Day

with Alessandro Baricco, Lella Costa, Massimo Popolizio, Claudio Coviello & Omer Meir Wellber.

 
 

An online platform that adds value to Intesa Sanpaolo’s artistic patrimony and, at the same time, gives emerging artists a chance of unique exposure.

 
Backstage_Gallerie_d_Italia_Lella_Costa-(8-of-13).jpg

Intesa Curator Case 02


Display the italian artistic heritage through a gallery of exceptional curators.

Intesa Curator Case 02


Display the italian artistic heritage through a gallery of exceptional curators.

 
 

SERIAL FORMAT

Definition of a format adjustable to most episodes.

TESTIMONIAL

Able to make the content of value for the public.

CONTEST

Actively engage users to become protagonists.


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Intesa Curator Case 03


Actively engage users to become protagonists.

Intesa Curator Case 03


Actively engage users to become protagonists.

 

Goal

Create awareness about the bank’s cultural activities and commitment to the enhancement of the artistic heritage of Gallerie d’Italia.

 

Solution

Introducing people to the works of art and collections of Gallerie d’Italia through a format of entertainment that, thanks to exceptional testimonials, launches an online contest open to all emerging artists.

 
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Intesa Curator Case 04


The artistic heritage of Italian galleries accommodated in a digital destination.

Intesa Curator Case 04


The artistic heritage of Italian galleries accommodated in a digital destination.

Digital technology allows us to further enhance the artistic heritage of the bank, making it available to a larger number of people.
— Vittorio Meloni, Director of External Relations, Intesa Sanpaolo.